Media

Another Record month for Kyero.com
August 2010 was the biggest month ever for multi-award-winning Spanish property portal, Kyero.com In six key metrics, the portal showed dramatic increases from its performance in August 2009, and each one marked an all-time-high for the portal. August 2010/2009 compared Unique enquirers: +13% Property page views: +52% Web referrals: +35% Raw visits: +24% Overall page views: +48% Unique visitors: +18% The weighted average increase for the portal over this period was +22%. Kyero.com Managing Director, Martin Dell commented: Many people think of the summer months as a quiet time for the Spanish property market. While that may be true in terms of completions, there’s clearly a sustained interest shown by those searching for property. The fact that Kyero has recorded its biggest month ever during this period is down to our continued development, and ongoing search engine optimisation work. Dell stated that the scent of a property bargain is still a strong motivating force for foreign buyers of Spanish property. The country faces a slower economic recovery than many of its European neighbours – and this creates an opportunity to buy at a discount in a suppressed property market. To serve this need, Kyero.com recently launched a range of new features to help buyers locate discounted Spanish property. Dell continues: We recorded our August performance largely before launching the new discounted property features. We anticipate that these will contribute to further gains in future months as visitors become familiar with and start to rely on this valuable source of information about finding Spanish property bargains. Tags continued development, dramatic increases, new features, page views, property portal, search engine optimisation, spanish property, unique visitors, web referrals Related posts Kyero.com joins AIPP Kyero.com Achieves 43% Y-o-Y Growth Who are the purchasers, what do they want and where do they buy?

Kyero.com launch new Discounted Spanish Property Features
Now, visitors to Kyero.com can find Spanish property bargains by searching for properties which have been discounted. When searching for properties, visitors can check the Discounted box to only show properties with a minimum discount of 10%. Properties can also be sorted to show the most heavily discounted ones first. All discounted properties are highlighted to distinguish them in a mixed set of property results. When viewing a property, visitors can now see when it was first advertised on Kyero.com, what its previous price was, and the discount that the current price represents. How does it work? Since 2004, we’ve been taking regular snapshots of the price of every property advertised. Previously, we used this data to calculate our quarterly Spanish house price index. Now, we use the same data to pinpoint the highest advertised price of each property and compare it to the current advertised price. The difference is displayed as the current discount and prospective buyers can use it to locate genuine reductions on over 9,000 Spanish properties. Does a discounted price mean that the property is a definite bargain? No. Is a property which hasn’t been discounted definitely over-priced? No. Is the asking price always closely related to the eventual transaction price? No. These new discounted property features on Kyero.com are simply another piece of the jigsaw puzzle that prospective buyers must self-assemble when buying property in Spain. In the absence of any reliable official data about actual property transaction prices in Spain, they offer prospective buyers more insight into the price history of properties advertised on Kyero.com. They provide a level of transparency not previously possible, and they arm the buyer with more data with which to make an offer on a specific property. Martin Dell, Kyero.com Tags buying property in spain, discounted spanish properties, property transaction prices, spanish properties, spanish property bargains, transaction price Related posts Win a copy of ‘Buying Property in Spain’ with Kyero.com Valient Valencia Wins UK Property Buyers The Changing Face of the Ideal Spanish Property

18,000 Norweigians targeting Spanish property
In an article entitled “Property Bargains in Spain”, Kyero.com was interviewed for the Norwegian Business Daily. Managing Director, Martin Dell was quoted as saying: Advertising on Kyero.com has been increasing since October last year, and this is usually a leading indicator that the market is improving. For good quality homes, we are near or at the bottom of the market. It is important to distinguish between good and poor quality homes in Spain. An enormous number of new holiday homes are now empty in Spain. A large portion of these properties will never be purchased, or they may be used as social housing in the future. It is more useful to look at the market for good quality holiday homes. In this market, I believe that prices have fallen by 15 to 20 percent from the top, while the worst of the worst have fallen by 40 to 50 percent. As a result of this interview with the Norwegian Business Daily, Kyero.com has researched and published a new analysis of all the leading sources of house price information in Spain. It supports that the market is at or near the bottom of the current cycle and that, on average, house prices have slipped by approximately 20% from their 2007 peak. Tags holiday homes, house price, house prices, norwegian business, social housing, spanish property Related posts Hotter than the costa – Spanish airports Valient Valencia Wins UK Property Buyers Spanish Property Prices Under the Microscope

Alicante gains, Granada loses to Almeria
According to the latest analysis from Kyero.com, foreign buyers are increasingly looking for bargain properties and are focusing their property searches in Spain’s best-known provinces. Published on July 1st 2010, the latest Kyero.com enquiry report analyses 130,000 enquiries made by email through the site during the first half of 2010. Estate agents advertising on Kyero.com can access the full 30-page report providing a province-by-province breakdown of Spanish properties of most interest to foreign buyers. With the benefit of the information contained in 10 previous issues, they can also access in-depth buyer trends dating back to 2004. A three page overview of the latest report comparing 2009 and 2010 is available as a free download. Alicante gains market share Alicante province has steadily increased in popularity over the years – now attracting over one-third of attention from foreign buyers visiting Kyero.com. The share of Malaga province has declined slightly to 13% of visitor attention, but it still manages to hold on to second place. Meanwhile, Granada provinces has lost its third place crown to up-and-coming Almeria. In all likelihood, this trend of popularity is a reflection of buyers finding property bargains in the provinces where there are the most properties available. These top-five provinces are likely to offer buyers the biggest discounts, and better bargains. Top-5 share of enquiries by Spanish province Rank 2010 2009 2008 2007 1. Alicante 33.8% Alicante 28.7% Alicante 24.3% Alicante 17.4% 2. Malaga 13.2% Malaga 14.4% Malaga 13.2% Granada 16.4% 3. Almeria 7.6% Granada 8.8% Granada 11.5% Malaga 14.4% 4. Granada 6.8% Almeria 5.7% Tarragona 7.6% Almeria 9.0% 5. Tarragona 5.8% Tarragona 5.7% Valencia 6.1% Valencia 8.5% Price Sensitivity The share of very cheap property, priced under ?50K, has declined significantly during the last 6 months from 21% to 15% of the overall market. Also, the very top end of the market has declined with the top three price tiers showing a slight decline in overall share. Naturally, this means that the middle pricing tiers have shown an overall increase, with the ?50-150K range up from 45% in 2009 to 47% in the first half of 2010. Share of enquiries by property price range Price range (€000′s) 2010 2009 2008 2007 Under 50K 15% 21% 18% 21% 50-150K 47% 45% 40% 42% 150-250K 21% 21% 23% 21% 250-350K 7% 9% 10% 8% 350-500K 4% 5% 5% 5% Over 500K 4% 5% 5% 3% More Representative The latest Kyero.com enquiry report is more representative than ever of foreign buyer activity in the Spanish property market. Kyero.com continues to gain market share and attract more visitors than ever – even in the current ‘quieter’ Spanish property market. Comparing the first half of 2010 to 2009, Kyero.com has boosted visitor numbers by 39%, and those making enquiries by 18%. The number of properties viewed have increased by 35% to produce an overall increase in leads and responses of 27%. Martin Dell, MD of Kyero.com commented: “Most commentators believe that the overall market for foreign buyers of Spanish property is shrinking. Even so, Kyero.com is delivering significantly more leads than ever to advertising estate agents. About the Kyero.com Enquiry Report The Kyero.com enquiry report is published bi-annually to analyse the trends in buyer behaviour and interest regarding Spanish property for sale. It excludes enquiries made about leasehold, fractional-ownership and rental properties. Estate agents advertising properties on Kyero.com use the site to accurately quantify buyer sentiment. With access to this detailed information, they are able to adjust their marketing campaigns to appeal to the widest possible range of buyers. Tags almeria, bargain properties, bargains, granada, kyero, market share, popularity, price sensitivity, property searches, spain, spanish properties Related posts Buyers Gravitate to Bargain Spanish Property Where’s Best to Invest in Spain? The Changing Face of the Ideal Spanish Property

New advertising options for estate agents in Spain
There’s no doubt that the property market in Spain is picking up. Aside from the reports of more property transactions, we’ve also been swamped by requests from estate agents for more ways to enhance their visibility on Kyero.com. It’s taken us a while to come up with them, but we’re please to announce two new advertising options. New Plus Packages Our current advertising packages cater for the needs of most estate agents, but what if you want to give your advertising an extra boost? Our new Plus Packages allow you to add enhanced properties and specialist adverts to your current advertising package. Upgrading from Basic to Basic Plus costs as little as ?17 per month for an extra 5 enhanced properties. Upgrading from Premium to Premium Plus costs an extra ?60 per month and delivers 25 extra enhanced properties, and three extra specialist agent adverts (2 x town plus 1 x region). View the full range of prices & features New Spotlight Pages Starting in May 2010, you’ll be able to feature your estate agency directly on these pages – and link to your property results in that location. View a representation of how your advert will appear. By placing an advert for your agency in a specific location, it will actually appear on seven different location-specific pages, each in nine languages. That’s a total of 63 pages – each one designed to be the first page of Kyero that is displayed for a location-specific search. Launch prices start at ?27 per month for towns, ranging to ?97 per month for costas, regions and islands. View the full range of prices & features and reserve today. Tags advert, adverts, agents in spain, current advertising, kyero, languages, new advertising, property transactions, specialist agent, spotlight, visibility Related posts Spanish Estate Agents Speaking in Tongues 50,000 Property Listings in Spain Specialist Estate Agents in Spain

Kyero.com Voted #1 Property Portal
According to a new survey published today by Globaledge, Kyero.com is the estate agents’ favourite property portal. In No.1 position with a total score of 59%, Kyero.com narrowly beat second-placed Thinkspain (57%) and third-placed Rightmove (56%). The survey was completed by 211 estate agents responding to the question “Please rate the portals you HAVE USED on their ability to generate good-quality leads” Top 10 portals voted by estate agents Rank Portal Score Used by   1 Kyero 2.36 21.3% 2 ThinkSpain 2.27 22.3% 3 Rightmove 2.22 30.9% 4 TheMoveChannel 2.11 25.5% 5 Propertyindex 2.07 28.7% 6 PrimeLocation 2.04 25.5% 7 Point2Homes 2.01 6.4% 8 Findaproperty 1.92 21.3% 9 PropertyShowrooms 1.88 14.9% 10 Property-Abroad 1.87 10.6% Tags Estate agent, favourite property portal, Globaledge, Rightmove, Web portal Related posts Kyero.com and Proptrack Collaborate in Spain Kyero.com: Winner Best Spanish Property Portal 2007 Kyero.com Launch Portal47.com

Kyero.com Achieves 43% Y-o-Y Growth
Despite the global recession, despite the beleaguered state of the Spanish property market, Spanish property portal Kyero.com achieved an overall growth of 43% in January 2010 compared with January 2009. Overall growth is the average of several measurements, including the number of unique visitors to the site, the number of property enquiries they make, the number of properties they view and the number of secondary actions they take. Compared to January 2008, Kyero.com also recorded an overall increase of 25% in January 2010, and a massive 43% compared to January 2007. Kyero.com received 60% more visitors in 2010 compared to 2009 who went on to make 40% more property enquiries. Managing Director, Martin Dell attributes the growth to two primary factors: “General interest in Spanish property has recently received a boost as buyers from some of the world’s stronger economies are snapping up property bargains in Spain.” “However, Kyero.com has recorded impressive growth throughout the downturn – even compared to the boom years of 2007 and earlier. This is undoubtedly due to our ongoing investment in design and software development.” “Over 50% of every Euro we generate in advertising revenue goes to the continued improvement of the Kyero.com web site and its underlying technologies.” “I am very excited about the future prospects for Kyero.com and for its underlying technologies from Portal47.” “We have always believed that foreign buyers approach Spanish property in a fundamentally different way to local buyers. Kyero.com caters for those differences, and it is this which has allowed the site to grow.” “During 2010, we’ll be applying our experience in Spain to other countries where foreign buyers need help accessing the property market.” Tags advertising revenue, kyero, property enquiries, property portal, software development, spain, spanish property, unique visitors Related posts Kyero.com: Winner Best Spanish Property Portal 2007 Kyero.com joins AIPP Is 150,000 Euros enough to buy your dream home in Spain?

AIPP Guide to Buying Overseas Property Safely
The Association of International Property Professionals (AIPP) has released the 4th edition of its annual guide, Buying Overseas Property Safely ? The Consumer Guide from the Industry Body. You can view the AIPP Guide online, or complete this form and the AIPP will post you a hard copy of it. As the step-by-step manual of how to avoid common pitfalls and buy overseas safely, it’s become the Green Cross Code of the international property market. It provides consumers with independent and expert advice with features such as 5 common pitfalls and how to avoid them and 10 questions to ask your agent. It also explains who buyers will need to hold their hand through the process, from agents and developers to lawyers, foreign exchange specialists and financial advisers. The 64-page publication also includes a full list of AIPP Members, all signed up to follow the industry’s professional Code of Conduct, along with information for consumers on how the AIPP can help them. “In a largely unregulated sector, our sole aim is to make the international property market a safer place in which to buy property,” explains Paul Owen, Chief Executive of the Association You can view the AIPP Guide online Tags aipp, Association of International Property Professionals, code of conduct, consumer guide, expert advice, international property market, property professionals, The Consumer Guide Related posts Kyero.com joins AIPP

Buyers Gravitate to Bargain Spanish Property
According to the latest analysis from Kyero.com, foreign buyers are increasingly looking for bargain properties and are focusing their property searches in Spain’s best-known provinces. Published on July 1st 2009, the latest Kyero.com enquiry report analyses over 100,000 enquiries made by email through the site during the first half of 2009. Estate agents advertising on Kyero.com can access the full 30-page report providing a province-by-province breakdown of Spanish properties of most interest to foreign buyers. With the benefit of the information contained in 9 previous issues, they can also access in-depth buyer trends dating back to 2004. A four page overview of the latest report comparing 2008 and 2009 is available as a free download. Alicante Most Popular Alicante province has steadily increased in popularity over the years – now attracting almost 30% of attention from foreign buyers visiting Kyero.com. Malaga province has remained stable with a little under 15% of visitor attention, while Granada seems to be losing to both Malaga and Alicante. In all likelihood, this trend of popularity is a reflection of buyers finding property bargains in the provinces where there are the most properties available. Those kinds of markets – Alicante and Malaga in particular – are likely to offer buyers the biggest discounts, and better bargains. Top-5 share of enquiries by Spanish province Rank 2009 2008 2007 1. Alicante 28.7% Alicante 24.3% Alicante 17.4% 2. Malaga 14.4% Malaga 13.2% Granada 16.4% 3. Granada 8.8% Granada 11.5% Malaga 14.4% 4. Almeria 5.7% Tarragona 7.6% Almeria 9.0% 5. Tarragona 5.75% Valencia 6.1% Valencia 8.5% Price Sensitivity This bargain-hunting mindset is dramatically demonstrated with properties priced under ?150K attracting 65% of visitor attention – up from 58% in 2008. At the top end, properties priced over ?350K have remained relatively stable at 10% of the market, with interest in properties in the ?150K to ?350K slipping. Share of enquiries by property price range Price range (€000′s) 2009 2008 2007 Under 50K 21% 18% 21% 50-150K 45% 40% 42% 150-250K 21% 23% 21% 250-350K 9% 10% 8% 350-500K 5% 5% 5% Over 500K 5% 5% 3% More Representative The latest Kyero.com enquiry report is more representative than ever of foreign buyer activity in the Spanish property market. Kyero.com continues to gain market share and attract more visitors than ever – even in the current ‘quieter’ Spanish property market. Comparing the first half of 2009 to 2008, Kyero.com has boosted visitor numbers by 65%, and those making enquiries by 32%. The number of properties viewed have increased by 23% to produce an overall increase in leads and responses of 38%. Martin Dell, MD of Kyero.com commented: “Most commentators believe that the overall market for foreign buyers of Spanish property is shrinking. Even so, Kyero.com is delivering significantly more leads than ever to advertising estate agents. About the Kyero.com Enquiry Report The Kyero.com enquiry report is published bi-annually to analyse the trends in buyer behaviour and interest regarding Spanish property for sale. It excludes enquiries made about leasehold, fractional-ownership and rental properties. Estate agents advertising properties on Kyero.com use the site to accurately quantify buyer sentiment. With access to this detailed information, they are able to adjust their marketing campaigns to appeal to the widest possible range of buyers. Tags advertising estate agents, alicante province, bargain properties, bargains, kyero, popularity, price sensitivity, property searches, spanish properties Related posts Alicante gains, Granada loses to Almeria Solving the “Where?” of Spanish Property Where’s Best to Invest in Spain?

Foreign Buyers Favour Alicante Property
According to the latest analysis from Kyero.com, the Spanish property most likely to attract the attention of a foreign buyer is a 3-bed country house, with no swimming pool in Alicante province, priced under €150,000. Published on January 1st 2009, the latest Kyero.com enquiry report analyses 90,000 enquiries made by email through the site during the second half of 2008. Estate agents advertising on Kyero.com can access the full 30-page report providing a province-by-province breakdown of Spanish properties of most interest to foreign buyers. With the benefit of the information contained in 8 previous issues, they can also access in-depth buyer trends dating back to 2004. A single page overview of the latest report is available as a free download. Aside from Alicante, provinces faring well in terms of enquiry numbers are the traditional favourites of Malaga, Granada and Tarragona, attracting 13.2%, 11.5% and 7.6% of enquiries respectively. The provinces of Valencia, Almeria and Murcia were closely matched with 6.1%, 5.7% and 5.1% of enquiries respectively. Overall, just seven provinces attracted almost three-quarters of interest from foreign buyers with the remainder shared between 40 other Spanish provinces. Kyero.com MD, Martin Dell commented “The criteria of foreign buyers differs significantly from that of Spanish property buyers. Unsurprisingly, Spanish buyers favour big cities such as Madrid and Barcelona, yet the majority of foreign buyers are more interested in traditional inland property or a beachfront lifestyle.” Comparing the latest enquiry report with previous issues, Alicante province ranks consistently as the most popular province since 2006, with Granada and Malaga jockeying for second position. In the last three years, Alicante province is the only one of the top-5 to have increased its share of enquiries from 18.2% in 2006 to 24.3% in 2008. Each of the other contenders has lost share – to Alicante and to other, less familiar areas of Spain. Top-5 share of enquiries by Spanish province Rank 2008 2007 2006 1. Alicante 24.3% Alicante 17.4% Alicante 18.2% 2. Malaga 13.2% Granada 16.4% Granada 17.4% 3. Granada 11.5% Malaga 14.4% Malaga 16.2% 4. Tarragona 7.6% Almeria 9.0% Almeria 7.9% 5. Valencia 6.1% Valencia 8.5% Tarragona 7.5% The good news for estate agents is that foreigners are increasingly interested in buying more expensive properties. Since 2006, the proportion of enquiries for properties over €500,000 has quadrupled – now standing at 4.5% of all enquiries made. The trend at the other end of the price spectrum has also changed dramatically. In 2006, 28% of enquiries were made about properties priced under €50,000. In 2008, that percentage decreased to just 17.7%. The most popular price range of €50,000 to €150,000 attracted a steady 40% of total enquiries each year but the higher price ranges all increased their share of enquiries over time. Share of enquiries by property price range Price range (€000′s) 2008 2007 2006 Under 50K 18% 21% 28% 50-150K 40% 42% 40% 150-250K 23% 21% 20% 250-350K 10% 8% 7% 350-500K 5% 5% 4% Over 500K 5% 3% 1% The Kyero.com enquiry report is published bi-annually to analyse the trends in buyer behaviour and interest regarding Spanish property for sale. It excludes enquiries made about leasehold, fractional-ownership and rental properties. Estate agents advertising properties on Kyero.com use the site to accurately quantify buyer sentiment. With access to this detailed information, they are able to adjust their marketing campaigns to appeal to the widest possible range of buyers. Tags enquiry numbers, kyero, page overview, spanish properties, spanish property, spanish provinces Related posts The Changing Face of the Ideal Spanish Property Spanish Estate Agents Speaking in Tongues Kyero.com: Winner Best Spanish Property Portal 2007